The Bread Truck, The Backlash and “selling air”…

I haven’t posted in a while, because to be honest, I have been avoiding the computer as much as possible in my down time. Work has been crazy and there’s been little time between tasks to really see what else was going on in the rest of the world that I may comment on. So, I decided to comment quickly on my current feelings of burnout and overload.

So what has a passionate web guy wanting to give it all up to drive a bread truck or go back to his days as a bookstore clerk or pizza delivery guy?
There just seems to be too much going on and just keeping up with what’s going on in web development nowadays seems to be a full-time job on its own.

I’ll probably get crucified by the web community as a whole for saying it, but sometimes I wish the Internet would just SLOW THE F**K DOWN!

The signs of an impending backlash of our society’s always-on, broadband, social media networking (r)evolution are getting stronger and stronger. Mulitasking is bullshit and we get less done when we try to get more done. Email is evil and makes workers less productive and reduces effective communication. And at the end of it all, I am spending all my time, creating things that do not physically exist and will most likely be obsolete before they are even complete.

My movie buff mind keeps falling back to a scene in “City Slickers” where during a “what does your parent do” presentation at his son’s elementary school, Billy Crystal, a radio advertising exec staring down the barrel of a mid-life crisis, comes to the realization that when you really break it down, he “sells air.” Intangible, fleeting, moments in time. Air. So what is the difference between air and a line of code, a well-placed pixel or a search engine ranking. Well, people actually breathe Air.

Is it really a good idea for us to eat sleep and breathe the other stuff?
Guess I need to learn how to drive a stick. The bread truck is calling.

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  1. [...] here with you.  I’ll save a seat on the breadtruck for you. Share and [...]

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